Work

I help tech and innovation companies grow across Southeast Asia and China.

Most projects with me start with a market to figure out, or an initiative that needs someone to own it.

Find the right partners. Open the right doors.

Launched a China-HQ tech media company’s Southeast Asia business from zero, then led its spin-off and US$1M seed round.

🚀 0-to-1 launch · US$1M seed · ASEAN–China
What I help with

Three ways I tend to plug in.

Figure out the opportunity. Bring the right people together. Get it moving.

Facilitating business matching at a conference

Market Development & Partnerships

Entering a new market or looking for the right partners?

Research, outreach and relationship-building that turn a market opportunity into real partnerships.

  • Market entry research
  • Ecosystem mapping
  • Partner sourcing
  • BD outreach
  • Partnership development
Useful when:You’re entering Southeast Asia, need local partners or want a BD pipeline built.
Speaking on stage at a regional business summit

Projects, Programmes & Events

Have a programme or event that needs someone to make it happen?

Cross-border programmes and events, from concept and agenda to sponsors, partners and business matching.

  • Programme design
  • Sponsorship
  • Business matching
  • Stakeholder coordination
  • Cross-border execution
Useful when:The project has many moving parts, stakeholders or markets and needs an experienced owner.
Shi Hui in conversation at a roundtable

Content, Messaging & Storytelling

Have a great product or idea that is hard to explain?

I turn complex ideas into content people quickly understand and remember: messaging, campaign concepts, scripts and short-form video.

  • Messaging
  • Content strategy
  • Short-form video
  • Brand storytelling
  • Creator partnerships
Useful when:Your product makes sense internally but is too technical or unfamiliar for your audience.
Selected work

A few moments from the work.

A few moments from the past decade.

Who I work with

Where I tend to be most useful.

Strongest in technology, innovation and cross-border work, where regional context and hands-on execution matter.

Growth & regional teams

Entering new markets, finding partners or building presence across Southeast Asia.

Technology & innovation teams

Sourcing solutions, connecting with startups or building partnerships around new technology.

Ecosystem builders

Conference organisers, innovation teams and regional initiatives that need strong partner engagement and execution.

Ways to work together

Flexible depending on the problem.

Ongoing support or a defined outcome, whichever fits the work.

Fractional support

Ongoing BD and partnerships support without a full-time senior hire.

Example: 1–3 days a week on regional BD.

Fixed project

A defined outcome, timeline and scope: market-entry research, partner sourcing, programme delivery or content.

Example: Sourcing partners for a Singapore market entry.

Retainer + success fee

Part of the fee tied to an agreed outcome, for selected commercial or partnership work.

Example: Conference sponsorship.

Say hello

Have something you’re trying to move forward?

No polished brief needed. Tell me what you’re working on.

Get in touch